About — Ziyen Portfolio

I'm a multidisciplinary designer and developer with a passion for crafting digital experiences that are both beautiful and functional. Based in San Francisco, I work with startups and established brands to bring product visions to life.

My approach blends creative intuition with technical rigor — I believe the best products emerge when design and engineering work in harmony, not in silos. Every project starts with understanding the people who will use it.

Over the past 5+ years, I've delivered 50+ projects across product design, web development, brand identity, and mobile experiences — serving clients in 12 countries across fintech, health, e-commerce, and creative industries.

When I'm not designing or coding, you'll find me exploring photography, experimenting with generative art, or hiking the trails around the Bay Area.

Expertise

What I do

🎨

Product Design

End-to-end product design from user research and wireframing to high-fidelity prototyping and design systems. I use data and intuition to create interfaces that users love.

⚡

Web Development

Full-stack development with modern frameworks and clean architecture. I build responsive, performant web applications that scale with your business.

✨

Brand Identity

Strategic brand development including logo design, typography, color systems, and visual language. I create cohesive identities that tell your story.

📱

Mobile Experiences

Native and cross-platform mobile app design with a focus on gesture-driven interfaces, offline capability, and delightful micro-interactions.

🔬

User Research

Qualitative and quantitative research including user interviews, usability testing, analytics analysis, and A/B testing to validate design decisions.

🚀

Design Strategy

Strategic consulting on product direction, design operations, and team building. I help organizations establish design maturity and processes.

Experience

Where I've worked

2023 — Present

Senior Product Designer

Flux Technologies · San Francisco, CA

Leading product design for the core platform serving 100K+ users. Established the design system, mentored junior designers, and drove a 40% improvement in key UX metrics.

2021 — 2023

Design Engineer

Studio Helios · Remote

Bridged design and engineering for a boutique creative agency. Delivered 20+ client projects spanning web apps, e-commerce platforms, and interactive brand experiences.

2019 — 2021

UI/UX Designer

Nova Digital · New York, NY

Designed and shipped products for fintech and health-tech startups. Contributed to the company's first design system and established user testing practices.

2017 — 2019

Junior Designer

Bright Agency · Austin, TX

Started the journey designing marketing sites, email campaigns, and pitch decks. Learned the fundamentals of typography, layout, and client communication.

Get in Touch

Let's work
together

Have a project in mind, a question about my work, or just want to connect? I'm always open to conversations about design, technology, and building great products.

hello@ziyen.design

Every project begins with discovery — understanding your goals, users, and constraints. I then move through research, ideation, prototyping, testing, and development. I believe in iterative collaboration with regular check-ins to keep everything aligned.

It depends on scope and complexity. A simple brand identity or landing page might take 2-4 weeks. A full product design with development typically runs 8-16 weeks. I'll give you a clear timeline after our initial conversation.

Both! I love working with early-stage startups to help shape their product vision, and I equally enjoy partnering with established teams to refine and elevate their existing products. Every project gets the same level of care and attention.

For design, I primarily use Figma, with occasional work in Illustrator and After Effects for brand and motion. For development, I work across React, Next.js, Vue, Node.js, and React Native. But tools change — the principles of good design stay the same.

Hi, I'm Ziyen